Research: German carmanufateurs are worldwide the most innovatives
The German
car manufactures are allowed to boast themself with a high Power of Innovation.
In comparison to their foreign competition, they placed/rolled out an
extraordinary amount of novelties and improvements on the market. Their
technological Advance pays the multicorporate enterprises off/back.
Frankfurt/Bergisch Gladbach(Germany) – Considering the Amount of Innovation, German Car Manufactures have outshined/surpassed
the foreign competitors and rivals. According to a current research of the
“Center of Automotive Management (CAM)”, there were in total 791 innovations
placed worldwide on the market last year by 18 of this research analyzed car manufactures
from all over the world. 307 or almost
40 % of those innovations belongs to German car manufactures.
“The
situation of German Car manufactures in the global competition of Innovations
is at the present time excellent/outstanding”, was said on this Friday by the
leader of this survey, Mr. Stefan Bratzel. With the help and possibilities of
increasingly growing and more flexible technical construction sets and
configurations, the new customers’ requirements can be served and apprehended
more and more fast.
The Joy on
Innovations has an immediate impact on the turnover. Looking at the numbers and
data of the consultancy “PricewaterhouseCoopers – PwC”, the turnover of cars
shrinked about 7,8 % in Europe in the year 2012. Thus, “BMW” and
“Mercedes-Benz” could stabilize their numbers of sales/turnover, even “Audi”
raised/enhanced their numbers of sales/turnover about 3,7 %. “Volkswagen”
reached an significantly accrual about 35% considering the sales and turnover
in the American Market, even when the car market in the United States of
America increased its turnover of 13,4 %.
Mr. Felix
Kuhnert, leader of the department “Automotive” of PwC in Germany and Europe,
mentioned, that the Manufactures strengthen especially the branch of compact
cars by introducing a lot of new Models and Variations as well as with new
innovative Features.
Mr. Stefan
Bratzel brings up the argument of an “industrial democratization of
innovations”, because there were more and more Novelties introduced and used
also in the sales branch of lower-middle-class cars. For the first time, it is
possible that several Car-Assistant systems as an active “Lane Departure
Warning System – LDW”, a “Brake-controlled Parking Assist System” or an
“Adaptive Cruise Control (ACC)” with an integrated Stop-and-go-Function are
available in this sales branch.
The Center
of Automotive Management provides an own database which lists/contains an
overview about all Innovations related to the technical achievements of cars.
According to their own indications, there are more than 5000 new Innovations
listed including several years from the past to now.
Cst/dpa (
Deutsche Presse Agentur )
Access: Wednesday, the 17th of April 2013
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